Find the distance where delivery stops paying.
Courier cost climbs with distance, but most restaurants charge the same delivery fee to everyone. This calculator shows the profit on a close, mid-range and far order — and the minimum order value each one needs.
Your delivery economics
Enter what a delivery order looks like today and what your courier charges by distance band.
Delivery orders usually run higher than pickup — often $40–$60.
Food profit on an average order: $29.25
Gross margin on food typically runs 60–75%. 100% minus this is your food cost.
Most independents charge $3.99–$6.99, or nothing above a minimum order.
100% means you pay the whole courier bill. Lower it if the customer covers part of the drive.
Short local drops through DoorDash Drive or Uber Direct typically cost $7–$9.
Mid-range drops usually land around $10–$13.
Long drives can hit $14–$20 once distance fees stack up.
$20
Set this as your minimum for the outer band and every delivery order in your radius covers its own courier cost.
Far order profit: $19.24
A 6–10 km drop earns $7.00 less than a close one
Profit = order value × gross margin + delivery fee − courier cost
Profit by distance band
0–3 km · profit per order
$26.24
Needs a $5 order to break even · courier $8.00
3–6 km · profit per order
$23.24
Needs a $9 order to break even · courier $11.00
6–10 km · profit per order
$19.24
Needs a $15 order to break even · courier $15.00
What each drop is worth
Bars below the zero line are orders you lose money on at your current average order value and delivery fee.
Price the zone, not the city
A tiered delivery fee — free close by, $4.99 mid-range, a little more past 6 km — protects margin without turning customers away. A single flat fee always overcharges your best neighbours and undercharges the far ones.
Use a minimum, not a hard cutoff
Rather than shrinking your radius, require $20 on far orders. Larger baskets absorb the courier cost, and the order still lands.
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Work backwards from the profit you want to the orders and crew it needs.
Delivery zones that price themselves
MenuLogic quotes live courier pricing by address, applies your minimums automatically and keeps every delivery order profitable.
Book a free demoThese numbers are estimates based on what you enter and what we see across independent restaurants. They are not a guarantee of performance.
